The Best in the World

Every Last Detail

We're obsessive about the finishing — the parts that decide whether a Datejust holds up next to genuine. We'll build you a watch that can pass as the real thing. All information on this website is true, and all photographs are authentic product shots. If what you get doesn't match what we showed you, you get a full refund — and you keep the watch.

Datejust on a 22.5-link Jubilee bracelet, authentic product shot of genuine-matching finishing

Paired with a 22.5-link Jubilee bracelet

A solid 134g — same as genuine

All information on this website is true, and all photographs are authentic product shots.

The watch

Details that sit next to genuine

This page is a close look at a Datejust we finish to hold up next to the real thing. The story is not a steel grade on the bracelet. It is the details: a sharp fluted bezel, pressed dial text with real depth, a rugby-ball crown at 12, a 2.5x Cyclops date, ice-blue lume, sapphire crystal, and clasp lettering that matches genuine finishing. Every photograph is an authentic product shot. If what you receive does not match what we showed you, you get a full refund and you keep the watch.

The watch on this page is a Datejust. We also build other models just in time, including Datejust 36, Datejust 41, Submariner, Daytona, GMT-Master II, Day-Date, and Explorer. Leave your details and we will tell you what we can start.

The details

Weight
134g — same as genuine
Bracelet
22.5-link Jubilee — polished center links, brushed sides
Bezel
Sharp fluted bezel, triple-layer platinum plating, even flutes, no burrs
Crystal
Sapphire, highly transparent and scratch-resistant
Dial
Grey sunburst, pressed lettering, rugby-ball crown at 12 o'clock
Date
Cyclops at 3 o'clock, 2.5x magnification
Lume
Ice-blue on the white markers
Movement
DD3235 automatic, about 70 hours of power reserve, 27-ball bearing rotor
Clasp
Embossed logo, ORV code, hologram with four security dots, flat-top A
Build
Just in time from the Greater Toronto Area — CAD $200 deposit to start

Guarantee, deposit, and handover

  • All photographs are authentic product shots, not renders.
  • If the finished watch does not match the photographs, you receive a full refund and keep the watch.
  • A CAD $200 deposit starts the build. We take payment through PayPal Goods & Services.
  • In the Greater Toronto Area, you meet an agent in person to complete the exchange once the watch arrives in Toronto.
  • Outside the GTA, the balance is paid in full before shipping. Packing and shipping from Toronto are video-recorded.

Questions

How close are the details to a genuine Datejust?

Close enough that we put them next to genuine finishing: even fluted bezel, pressed dial text, rugby-ball crown, 2.5x Cyclops, ice-blue lume, and clasp lettering that matches. That is what this page is for.

What kind of watch is this?

A made-to-order Datejust with genuine-matching details. Other models can be built to order.

Are the photographs real?

Yes. Every photograph on this website is an authentic product shot of the actual watch.

What if my watch does not match the photos?

You get a full refund, and you keep the watch.

How do I order in the GTA?

Pay a CAD $200 deposit through PayPal Goods & Services. When the watch arrives in Toronto, you meet one of our agents anywhere in the Greater Toronto Area.

Can you ship outside the GTA?

Yes. The balance must be paid in full before we ship. The watch leaves from Toronto, and packing is video-recorded.

What movement does it use?

DD3235 automatic, about 70 hours of power reserve, 27-ball bearing rotor, and a single-post free-sprung balance regulator.